Pornhub is using artificial intelligence to identify, tag porn stars

Porn site Pornhub is now using artificial intelligence to detect and tag more than 10,000 porn stars in videos. The site previously relied on users and uploaders alone to manually tag them.

Pornhub fed the new AI model "several thousand videos," plus porn stars' official photos. Pornhub users can then validate the AI model's results by either upvoting or downvoting the tags. The company said the model will improve and get smarter as time goes on since it "learns based on what the community has validated."

"Now, users can search for a specific porn star they have an affinity for and we will be able to retrieve more precise results," Pornhub Vice President Corey Price said in a statement.

The new model will "play a pivotal role moving forward," he added, since more than 10,000 videos are uploaded to the site every day. Pornhub has been testing the model in beta for the past month; during that time, it was able to scan 50,000 videos.

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Over the next year, Pornhub hopes to scan all 5 million videos currently on its platform. The company also plans to start using this technology to tag specific categories and sexual positions featured in videos. So, if the AI model detects that a video is shot outside, it will automatically add it to the "Public" category for people who enjoy that type of thing. Or, if it detects a blonde in the video, it will add it to the "blonde" category.

"Artificial intelligence has quickly reached a fever pitch, with many companies incorporating its capabilities to considerably expedite antiquated processes," Price said. "And that's exactly what we're doing with the introduction of our AI model."

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