Knowing consumers’ behavioral trends and their brand interactions are helping retailers personalize customer experiences that drive revenue.
2016 vs. 2017
Revenue: Dollars vs. Growth
Revenue: $1 Billion+ Days
Revenue: By Key Date
Peak online traffic during the holiday season provides opportunities to reach and then retain high-value retail customers all year long.
Share Of Traffic: By Device
2017 ADI Advertising ReportDownload now
Traffic vs. Revenue:
During the holiday season, consumers are on the hunt for discounts but will pay a premium for quality products or to remain loyal to a brand.
Products: Best days to buy
Predictably, the best days for consumers to shop online during the season, based on low prices and product availability.
The days when popular products are expected to sell through and to be completely out-of-stock for all or part of the season.
Digital Economy Project: Digital Price Index
The digital price index for certain products varies during the season, often by day, impacting the value consumers receive for each dollar spent.